Not showing up in searches anymore?
- Prepared for
- your website
- Prepared by
Steve MacGregor, TechPerspectives, Denver- Date
- October 3, 2026
1Three readers
Your website is read three different ways
Customers find you through Google, and more and more through ChatGPT. You see your site. Google sees most of it. AI tools may see almost nothing. Drag the slider to see one homepage through each.
Interactive picture: a made-up interior design homepage, shown three ways. A person sees the photo and all the text. Google reads the text but not the words inside the photo. ChatGPT sees only the business name and the menu, because the rest of the page arrives after code runs.
A person sees everything: the photo, the headline, the services, the reviews.
This is why a business can show up on Google and still be invisible in ChatGPT. The free check tells you which of these your site looks like.
2What owners ask
Questions owners ask
I'm an independent evaluator. I find out what's going on, and write it up in plain language with exactly what to change. You, or whoever looks after your website, make the changes.
3The free check
Six things AI tools need from your homepage
Real text, from the start
Some sites build their pages in the visitor's browser. People see everything. Many AI tools see an almost empty page.
The door is open
Some websites block AI tools without the owner knowing.
What you do, and where
Your services and your town, in plain words, near the top.
Words, not pictures of words
Text inside an image is invisible to most AI tools.
Hidden labels
Structured data tells search tools, in their own format, who you are and what you offer.
Speed on a phone
Most first visits happen on a phone. Slow sites lose people before the first screen.
4Beyond the basics
Some problems are easy to spot. Others take real digging to find.
The free check covers the basics. When I write a full report, I dig much deeper. A few things I've uncovered on small business websites that no free tool would catch:
Hidden code telling search engines the website belonged to a different company
A security setting quietly blocking AI tools, even though the website's own settings invited them in
Directory listings that disagreed about which town the business was in, so AI tools couldn't say where it was
Google's AI summary confusing the business with others that share its name
I find the quick wins too. You get both, sorted so you know what to fix first.
5Full reports
When the free check isn't enough
| Report | What you get | Price |
|---|---|---|
| Deep Dive Website EvaluationMost people start here | Your whole website, reviewed the way a customer, Google, and AI tools each experience it: first impressions, search, messaging, speed, and trust. Every finding ranked, explained, and given a fix. | $500one timeBuy now |
| AI Search Audit | I ask ChatGPT, Google's AI answers, and Perplexity the questions your customers ask, and record who gets named. Then what to change so it's you. | $500one timeBuy now |
| Monthly plan | Both reports in month one, then a monthly AI search report: what AI tools say about you, where they get it, what changed, and the three fixes that matter most. | $400a month, 3-month minimumAsk about it |
| Developer Check | For web developers: a technical check of a site you've built, delivered as a ranked fix list and tracker, with one re-check of the items you fixed within 30 days. | $150$200 unbrandedBuy brandedBuy unbranded |
6How it works
You get me, not just a PDF
We talk
Before I start, I'll ask about your business and your customers, so the report is about you, not a template.
I dig in
I look at your site the way customers, Google and AI tools see it, and write up what I find in plain language, with exactly what to do.
We go through it together
I'll walk you through the report on a call, usually about 30 minutes, and answer your questions by email while you work through the fixes.
7Who reads them
One report, read three ways
See real pages from a report on my own photography site before you buy anything.
8In their words
What clients say
“I've spent years trying to get people to explain why my website and online presence weren't working. Steve was the first person who could clearly identify the problems in a way that actually made sense to me. He took the time to understand the business itself, how customers interact with it, and what I was really trying to communicate.”
“I can't recommend Steve MacGregor highly enough. From the very beginning, he took the time to thoroughly evaluate my website and ran several detailed SEO reports that uncovered issues I never would have found on my own. Rather than overwhelming me with technical jargon, he patiently explained what the reports meant, why the issues mattered, and how they were affecting my site's performance.”
“I felt pretty confident that I had covered all the bases... Well, what a reality check I experienced after seeing some of the security issues I had missed... An absolute must-have, not only for optimizing your website to its fullest potential, but also for the peace of mind it will give you as a developer.”
9About the evaluator
Steve MacGregor
Former VP-level technology executive at OppenheimerFunds, and a fine art photographer for twenty years. I started TechPerspectives in 2024 to give small businesses the kind of plain, careful review that used to cost a consulting firm.
Based in Denver. I work with businesses anywhere in the US, by video or in person.
10Next step
Book a 20-minute call
Tell me about your business and what customers ask before they buy. You'll leave knowing whether a report would help. No pitch.